The “Brands of the Century” list reads like a Who’s Who of the German economy. Global organisations like Adidas, BMW, Lufthansa and Siemens all feature on the list, as well as several medium-sized companies. ELO Stahlwaren also is part of an exclusive circle of around 250 German brands that were included in the rundown of the “Brands of the Century – Stars 2016”. 

The brands occupy a leading market position for all winners and shape their respective industry through their product innovation, just like ELO with its range of pans.